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Building eCommerce Websites that work - Part 3
Copyright 2005 Richard Keir An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very...
eCommerce Web Design Solutions
eCommerce web design is a lot more than just putting your company brochure on the net or adding an internet shopping cart to your existing product catalog. There are some fundamental differences between doing business online and doing business the...
Getting Started in ECommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results,...
Getting Started in ECommerce - Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy...
Introduction To Ecommerce
Many people new to websites and/or ecommerce are confused at the in and outs of ecommerce. Even many people who are fairly adept at scripting can set up a store using some popular package such as OSCommerce and then are left stumped by the idea of...
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Using eBay to market your ecommerce website
eBay is now the world’s largest marketplace, so why not use this to the advantage of you and your website? By creating an easy-to-use eBay Store and listing some of your more popular items at a small discount from the price on your website, you can drive traffic from eBay back to your website as well as creating sales and revenue for your company through eBay. eBay’s Store fees are nominal and can usually be paid off from the profit of just a few small sales a month. eBay's Stores are set up to where your item can be relisted automatically saving you your valuable time and making the maintenace of your eBay Store effortless.
eBay does have rules about advertising for a site outside of eBay within an Item Description, but with some creative writing and your imagination you should be able to work around these while still providing an outbound link from your Item Description to your own website. One way of doing this is to use a link
to your website saying that eBay users can click on it for more product information about the item that is for sale on eBay.
You can be found by more eBay users by being as descriptive as possible in the Item Description and by using as many keywords as possible that describe your item and industry within the Item Title.
Not all eBay users search through eBay Stores for products, so I use a combination of eBay auctions in a bidding format and my Buy It Now eBay Store inventory so that my products are easy to find no matter how someone is searching on eBay. I also include my email address and toll free number in all of my Item Descriptions and on my eBay Store Front so that eBay users can contact us directly.
About the Author
Scott Touchton is an employee of www.SpecialtyHardwareOutlet.com which is a Birmingham, Alabama based decorative hardware outlet.
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