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An Arm & A Leg for eCommerce?
As a site designer myself, I realize how much time and effort goes into registering, setting up, and designing a site; not to mention the creation of content and seamless navigation. But it is unbelievable how complicated and expensive this process...

Ecommerce 101 – Online Credit Card Processing
Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took...

Ecommerce Store Owners : Want Visitors? Here’s How. . .
Have you recently opened an online store, and waiting for those customers to drop by and start shopping? In cyberworld - unlike the real world - you just can’t pick a good location and rely on passing trade. You’ve got to work hard to get visitors...

Microsoft Great Plains eCommerce: overview for developer
Microsoft Business Solutions Great Plains was designed back in the earlier 1990th as first graphical ERP/accounting system for mid-size businesses. The architects of Great Plains Dexterity – this is the internal mid-shell, all Great Plains was...

The No. 1 Ecommerce Solution Tip For You
The number one ecommerce solution you need to be a success on the Web is learning to write for the internet. You will be able to capture your visitors attention and hold it, otherwise it's click and off to another site. You need to be able to put...

 
 
Ecommerce Web Sites: If You Build It They Will Come - Or Will They?

"If you build it they will come" is one of the memorable lines from the movie "Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy had a dream about building a baseball field in the middle of a cornfield. He carried through with his dream, and the players came, and the fans followed.

Many people today have the dream of building their own ecommerce internet business, their own "Cyberspace Field of Dreams." The problem is, in most cases, there is nothing to distinguish their web site from the thousands of other ecommerce web sites on the internet. They built it, but "no one is coming."

The guy in the movie built something truly unique, something that really stood out. What could stand out more than a baseball field in the midst of a cornfield? If you want people to come to your "field of dreams", you must make it truly unique just as the guy in the movie did.

The guy in the movie worked hard building a baseball field that he, the players, and especially the fans, could all be proud of. That's what you must do with your web site! Hard work paid off for him, and it will pay off for you as well. Bear in mind too that the work doesn't end the

 


minute the field is finished. The next phase starts as we work to let people know about our "field", and why they should visit, participate, and buy.

It pays to do it right. Don't make the mistake of doing it halfway. Don't just build an "infield", build the whole ballpark, and make it a fun and interesting place for the "fans" to visit.

Make your dream stand out from the crowd! Your dream is yours, it's unique! Put your personal stamp, your own "personal touch", on it. After it's built, keep it "mowed and watered" and make it a place that people will want to come back to time-after-time.

So go, create your own "field of dreams" online, but know that when it's built, you need to nourish and maintain it, and the rewards will follow.
About the Author

Lewis Poteet is a web designer/eCommerce business owner.

Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com.

My eCommerce blog is at http://www.eComAndMore.com/blog.